GSW GLOBAL WAVE

GSW GLOBAL CREATIVE WAVE is a creative exercise where groups of senior creatives from all regions come together to tackle a pharmaceutical brief. I was invited to the WAVE to give my Asian perspective on how the product could speak to healthcare practitioners in Asia. Partnered with a Japanese creative director, we strategise solutions that speak the product's USP clearly, yet remain human-centred. Armed with layout pads and Sharpies, we set out to conceptualise a campaign that can not only speak pharma, but also to speak people. Turning healthcare into humancare.

INDIANAPOLIS WAVE
2018
Trulicity has a new injector for Type 2 diabetes patients. A new and improved product, it empowers patients to be more confident in their treatments. Simplifying the steps for the treatment enables patients to embrace their condition and still live life as they know it.
A CITY KNOWN FOR ITS RACING CULTURE
AND WE'RE OFF WAVING
THE FANTASTIC PEOPLE THAT MADE THIS WAVE THE BEST ONE YET
CHICAGO WAVE
2016
ROMO, a treatment for osteoporosis, encourages healthcare practitioners to look beyond the injuries sustained by a fall. There might be something more sinister that lies behind the injury. ROMO, a treatment invented by AMGEN, strengthens the bones by encouraging growth within the gaps in the bone structures.
MONTREAL WAVE
2013
The Montreal Dula Wave was the beginning of my journey with Trulicity, a Type 2 diabetes injector. The product truly revolutionised the treatment for diabetes with it's simple steps and 'invisible needle' which studies showed is one of the drawbacks for most patients, injecting the needle when administering their insulin. 
DUBLIN WAVE
2011
The Dublin wave was my first and only wave that was done in Europe. A beautiful city with plenty of inspirations to offer. Armed with the backdrop of Irish charm we set off to work on Stratera, a capsule treatment for ADHD. Unlike other ADHD control treatment, Stratera has lesser after effects allowing patients, predominantly children to function normally without the common outbursts.
VIRTUAL WAVES
While Global Waves are a fantastic way to explore ideas and interact with creatives from all sides of the globe, some waves are done remotely. These are Virtual Waves, where I am able to work on concepts right here in Singapore. We communicate via Skype to present the thoughts and submit our tissues via PDFs. Some clients that I've worked on via this mode of waving are Abbott, Humalog and Basaglar.
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